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Big data analytics: applications in business and marketing
Book

Big data analytics: applications in business and marketing

Kiran Chaudhary, M. Afshar Alam and Mohammad Mahboob Alam
CRC Press, First edition.
2022

Abstract

Big data Business Data processing Marketing
"Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of analysis. As the subject itself is very mathematical and full of expressions and formulations, the book provides detailed explanations and examines practical implications. The book begins with an overview of the concepts underpinning statistical survival analysis"--

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