- Title
- Exploring the Demographic Differences on Customers' Adoption of Social Commerce in Saudi Arabia
- Creators - without role
- Salma S. Abed - King Abdulaziz UniversityShaza W. Ezzi - King Abdulaziz University
- Contributors - without role
- N P RanaE L SladeG P SahuH KizginN SinghB DeyA GutierrezY K Dwivedi
- Publication Details
- Digital and Social Media Marketing, pp.57-66
- Series
- Advances in Theory and Practice of Emerging Markets
- Publisher
- Springer Nature; CHAM
- Number of pages
- 10
- Identifiers
- 9938306608331
- Academic Unit
- King Abdulaziz University; Jazan University
- Language
- English
- Resource Type
- Book chapter
Book chapter
Exploring the Demographic Differences on Customers' Adoption of Social Commerce in Saudi Arabia
Digital and Social Media Marketing, pp.57-66
Advances in Theory and Practice of Emerging Markets, Springer Nature
01/01/2020
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