- Title
- Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
- Creators - without role
- Raed Salah Algharabat - Qatar UniversityNripendra P. Rana - University of BradfordAli Abdallah Alalwan - Al-Balqa Applied UniversityAbdullah Mohammed Baabdullah - King Abdulaziz University
- Contributors - without role
- N P Rana - University of BradfordE L SladeG P SahuH KizginN SinghB DeyA GutierrezY K Dwivedi
- Publication Details
- Digital and Social Media Marketing, pp.41-55
- Series
- Advances in Theory and Practice of Emerging Markets
- Publisher
- Springer Nature; CHAM
- Number of pages
- 15
- Identifiers
- 9937499608331
- Academic Unit
- King Abdulaziz University
- Language
- English
- Resource Type
- Book chapter
Book chapter
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
Digital and Social Media Marketing, pp.41-55
Advances in Theory and Practice of Emerging Markets, Springer Nature
01/01/2020
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