Islamic brand love

Book chapter

Waleed Yousef and Najwa Yousef

Building Corporate Identity, Image and Reputation in the Digital Era, pp.401-414

Routledge Studies in Marketing, Routledge

01/01/2022

Abstract

Business

Business & Economics

Communication

Management

Social Sciences

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Title: Islamic brand love
Creators - without role: Waleed Yousef - Jubail Univ Coll, Mkt, Al Jubail, Saudi Arabia
Najwa Yousef - Imam Abdulrahman Bin Faisal University
Contributors - without role: T C Melewar
C Dennis
P Foroudi
Publication Details: Building Corporate Identity, Image and Reputation in the Digital Era, pp.401-414
Series: Routledge Studies in Marketing
Publisher: Routledge; ABINGDON
Number of pages: 14
Identifiers: 9915753908331
Academic Unit: Imam Abdulrahman Bin Faisal University
Language: English
Resource Type: Book chapter