Strategic Marketing Management and Tactics in the Service Industry Foreword

Book chapter

pp.XIV-XVI

Advances in Marketing Customer Relationship Management and E-Services (AMCRMES) Book Series, Igi Global

01/01/2017

Abstract

Business

Business & Economics

Management

Social Sciences

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Title: Strategic Marketing Management and Tactics in the Service Industry Foreword
Creators - without role: Ganesh Dash - JK Lakshmipat University
Publication Details: pp.XIV-XVI
Series: Advances in Marketing Customer Relationship Management and E-Services (AMCRMES) Book Series
Publisher: Igi Global; HERSEY
Number of pages: 3
Identifiers: 9910006908331
Academic Unit: Saudi Electronic University
Language: English
Resource Type: Book chapter