- Title
- A Capability-Based View of Brand Management
- Creators - without role
- Pramod Iyer - University of North TexasArezoo Davari - University of North TexasAbdullah Alhidari - University of North Texas
- Contributors - without role
- K K Kim
- Publication Details
- CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?, pp.85-86
- Series
- Developments in Marketing Science
- Publisher
- Springer Nature
- Number of pages
- 2
- Identifiers
- 9947339508331
- Academic Unit
- King Saud University
- Language
- English
- Resource Type
- Conference proceeding
Conference proceeding
A Capability-Based View of Brand Management
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?, pp.85-86
Developments in Marketing Science
01/01/2016
Metrics
1 Record Views