Abstract
Increasing demand of 3rd party and personalized Internet Protocol Television (IPTV) services require cost effective strategies for content distribution network and quality of service provisioning. However, current IPTV architecture does not explicitly define any standard components, interfaces and cost effective policies for emerging 3rd party and personalized IPTV services. So in this paper we introduce a framework of federated 3rd party and personalized IPTV services using virtual network (VN). The federated 3rd party services can provide competitive IPTV services which will be cost effective and ensured QoS service provision. Also VN can provide flexible IPTV services with lower cost as compared to existing IP overlay network by sharing same physical network among multiple service providers. Through this framework, present IPTV services can be enhanced in terms of quality of service provisioning of the content delivery and resource utilization.