Abstract
Manufacturers are faced with complex global challenges that contributed to significant changes in the business environment. These challenges drive business to continuously assess their performance and competitiveness. This paper proposes a model that will assist companies, particularly the small and medium-sized enterprises, assess their performance by prioritizing performance measures and selecting an adequate operations strategy under various market scenarios. The outlined model utilizes and integrates the Supply Chain Operations Reference framework and the Analytical Hierarchy Process approach to construct, link, and assess a multi-levels hierarchal structure. The model also assist small and medium-sized enterprises put more weight on supply chain attributes. The use and benefits of the proposed model are illustrated on a case of a family owned, medium-sized manufacturing enterprise.