Abstract
This study presents a framework that would benefit professionals in implementing meaningful Gamification concepts within project management tools. This study was pioneered and it paves a foundation for any continuing endeavor to study Gamification. In particular, two major contributions are made. First, utilitarian aspect was introduced and combined with entertainment aspect into Gamification by analyzing large- scale online SMAs' reviews. Additionally, six factors of Gamification were discovered and were validated in the context of project management tools. Since this model is developed based on a well-established method from personality psychology and adopted revised lexical approach on a large scale of data, it is expected to motivate a new wave and new perspective of research in Gamification.