Abstract
Conference Title: 2014 IEEE Conference on Systems, Process and Control (ICSPC) Conference Start Date: 2014, Dec. 12 Conference End Date: 2014, Dec. 14 Conference Location: Kuala Lumpur, Malaysia This qualitative case study aims to describe and model the academicians Knowledge Sharing (KS) acknowledgement motivation (include monetary such as research grants, get promotion, gain award and non-monetary such as praise, image enhancement and letter of appreciation) in a largest Malaysian public university. A single case study was conducted with the aim to gather deeper insights on the acknowledgement KS motivation. Data were collected from a total of fifteen professors and associate professors through a face to face interviews. Content analysis method was used to extract, describe, and model the acknowledgement KS motivation from the qualitative data. The research comprehensive analysis and results would expand an area of modeling the KS motivations, particularly, among academicians in universities which may still theoretically and empirically not adequately described and modeled.