Abstract
One of the current important organizations' assets is digital identities, which constitute a major component of big data. Monetizing digital identity attributes goes through a whole process. We present a digital identity monetization process and explain its components in order to transform a row material Big Data including digital identities into knowledge, which is perceived as a valuable asset. We design monetization process based on two practical Big Data analytics approaches that have proven successful in organizations' projects. The process is composed of seven milestones in each of them we highlight input(s) and output(s).