- Title
- Bringing Dead Brands Back From the Grave: The Power of Social Media Emergent Research Forum (ERF)
- Creators - without role
- Fadi Almazyad - Worcester Polytech Inst, Worcester, MA 01609 USAEleanor Loiacono - Worcester Polytech Inst, Worcester, MA 01609 USAPurvi Shah - Worcester Polytech Inst, Worcester, MA 01609 USAAssoc Informat Syst
- Publication Details
- AMCIS 2018 PROCEEDINGS
- Publisher
- Assoc Information Systems
- Number of pages
- 1
- Identifiers
- 9918807008331
- Academic Unit
- Majmaah University
- Language
- English
- Resource Type
- Conference proceeding
Conference proceeding
Bringing Dead Brands Back From the Grave: The Power of Social Media Emergent Research Forum (ERF)
AMCIS 2018 PROCEEDINGS
01/01/2018
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