Abstract
The commercial decision-making is the central pillar for business leading to direct consequences. However, dearth of scholarly contributions on startups' commercial decision-making lacks This paper identifies the factors that play a role in commercial decision- making process for startups utilizing a quantitative research of 80 startups. Study sought to identify the decision-making factors and processes of a startup as a measure to improve any business. Research concluded that the decision-making processes begins at the nascent stages of the firm lifecycle revealing its importance for business growth and progression. As the maturity sets in the decision-making becomes more rigorous and based on detailed analysis. The nascent stage acts as the determining level of success and perseverance. The role of financial feasibility, business planning and key employees play a major role in the startups commercial decision-making process.