Abstract
This study aims to examine the factors that affect consumer adoption of social commerce technologies in the context of Saudi Arabia. The factors descriptively explored in this research include: performance expectancy, effort expectancy, social influence, hedonic motivation, habit, trust, consumer innovativeness, information quality and behavioural intention. The survey data utilised in this research was collected through a self-administered questionnaire within a convenience sample. The results obtained through a descriptive analysis confirmed that Saudi consumers perceive the abovementioned factors as important and they have strong behavioural intention to use social commerce technologies.