Abstract
Designing massive scale crowdsensing experiments using smartphones can be very challenging. In this work, we define a new approach for designing massive crowdsensing applications where we offload the burden of sensing from smartphones to low cost off-the-shelf Bluetooth Low Energy (BLE) proximity tags. We discuss the usage of advertisements in BLE tags as a new energy-efficient sensing resource for massive scale crowd mobility trace collection. We performed a large experimental deployment with 600 tags and 10 smartphones conducted during the 5 days of the world largest annual gathering (The Hajj). We were able to achieve similar to 90% detectability rate while effectively reconstructing the routes of the participants.