Abstract
This paper presents a system that enables efficient and scalable real-time user and vehicle discovery using textual, audio and video mechanisms. The system allows users to group together for shared intra-city transportation with the aid of multimedia that helps individuals to 1) find community of common interest (CoCI), 2) locate individual users in a large crowd and 3) locate vehicles for mobility in an efficient and cost effective manner. The system is a pilot project and will be deployed during Hajj 2015 when over three million pilgrims from all over the world visit Makkah, Saudi Arabia.