Abstract
Environment and climate change lie at the heart of the United Nations sustainable development goals, SDGs, through the persistent calls of active involvement of both nations and individuals. This study explores the dynamics of personal reactions and interactions recorded through social media networks regarding the environment and climate disturbances. Two cases of social media response to environmental incidents in the Middle East offer a bottom-up overview of human/climate interaction with an insight into how a non-specialized population engages with environmental phenomena. The methodology is to conduct an ethnographic probe utilizing social media analytics to examine the various levels of interactions. The study contributes to a diverse body of data on climate change which in itself is one of the SDGs' main goals of inclusion.