Abstract
Hot and cold drinks on the go are always required by everyone. However when poured these may be extremely in convenient to the person to carry it. The usual cups for pouring such drinks are not sufficiently insulated for the user. This research is being conducted to design and develop a cup holder which may be held in a keychain and used as and when required to provide convenience of carrying drinks. Market and internet literature resources were surveyed but no such holder was found. Therefore research on this product design is considered as a unique opportunity to serve users. In this research a new product will be designed, its materials selected and a prototype produced to assess its utilization. The techniques usually covered in a typical product design and development course at undergraduate level were reviewed and applied throughout the process of this product design. Business opportunities likely to be created, customer needs, concept design, selection and development processes were adopted to arrive at the final product. It was observed that if learners are provided an opportunity to explore customer needs for a specific product they could get a hands on learning experience and come up with innovative ideas to satisfy the need through applying their theoretical knowledge.