Dynamics of the Relational Chain and Personality of the Consumer: Application in Banking Sector

Conference proceeding

INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH, VOLS I - VI, 2015, pp.489-504

01/01/2015

Abstract

Business & Economics

Economics

Management

Social Sciences

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Title: Dynamics of the Relational Chain and Personality of the Consumer: Application in Banking Sector
Creators - without role: Olfa Bouhlel - University of Sousse
Mohamed Nabil Mzoughi - Univ Roi Saoud, Riyadh, Saudi Arabia
Contributors - without role: K S Soliman
Publication Details: INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH, VOLS I - VI, 2015, pp.489-504
Publisher: Int Business Information Management Assoc-Ibima
Number of pages: 16
Identifiers: 9914176608331
Academic Unit: Dar Al Uloom University
Language: French
Resource Type: Conference proceeding