FACTORS RELATED TO THE RISE OF LARGE-SCALE MERCHANDISING IN THE THIRD-WORLD - THE CASE OF THE DEPARTMENT STORE

Conference proceeding

MARKETING HISTORY : THE EMERGING DISCIPLINE, pp.396-418

01/01/1989

Abstract

Business

Business & Economics

Communication

Social Sciences

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Title: FACTORS RELATED TO THE RISE OF LARGE-SCALE MERCHANDISING IN THE THIRD-WORLD - THE CASE OF THE DEPARTMENT STORE
Creators - without role: S Malaikah
Contributors - without role: T Nevett
K R Whitney
S C Hollander
Publication Details: MARKETING HISTORY : THE EMERGING DISCIPLINE, pp.396-418
Publisher: Michigan State Univ Dept Marketing & Transportat
Number of pages: 23
Identifiers: 9937630108331
Academic Unit: King Abdulaziz University
Language: English
Resource Type: Conference proceeding