Abstract
Due to the increasing internet usage, the life of the people has completely changed. Significantly, using social media has been turned as a regular practice among the people's day-today life. As a result, e-commerce development has increased. The primary goal of this businesses is to enlarge the effectiveness that can be achieved using the characteristics like one-click purchase, suggestions based on past attitude, specification-driven virtual catalogues and sophisticated search where the social purchasing feature was mostly neglected. Hence the present paper aims to deeply review the factors that influence the success of social e-commerce in Saudi Arabia. Therefore, the paper considers secondary data for data collection with the help of resources like website source, journal articles, and other published materials. Study findings examined that some important factors are information quality, information or knowledge sharing, trust, relationship quality and network.