Abstract
There has been an alarming increase in demand for multimedia applications due to explosive growth in communication, commerce and entertainment services. Nowadays devices such PDA, laptops and phone have more processing and computing capability. Consequently, this will eventually allow more effective and efficient video streaming and mobile applications over wireless network. Perhaps the development of H.264/AVC has had tremendous impact on the multimedia industry such that it will continue to play an integral role in future and next generation wireless systems due its remarkable features and functionalities which are exceptional. Perhaps it is very important to note that using it alone would not have much profound impact on the video quality unless good parameters and features are selected to enhance the performance. This paper critically examines and explores the features of the H.264/AVC which can significantly improve the perceived video quality in a wireless network. More importantly, the significance of some parameters has been experimented to clearly demonstrate the capability and potential application of H.264/AVC.