Abstract
In new age, knowledge has become a significant source. Knowledge sharing is a substantial component of success in any organisation. In various organisations, knowledge sharing adoption is lacking, especially among academic staff working in Saudi universities. This paper investigates collectivism impact on knowledge-sharing factors among academics in Saudi e-learning communities. A conceptual model that will affect the knowledge sharing behaviour within the e-learning community in Saudi universities is proposed. Hypotheses have been accordingly developed. Data was collected in different Saudi public universities. Partial Least Square approach has been applied to analyse the data. The findings of this study provide key factors affecting the process of knowledge-sharing adoption between academic staff within the virtual learning communities in Saudi universities.