Abstract
Snapchat, by its ephemeral nature, has always portrayed itself as a service in which users can securely send messages that can vanish after viewing. The research examined Snapchat's recent updates in light of Helen Nissenbaum's theory of privacy as "contextual integrity." Users' profiling, replay feature, third-party apps tracking, and privacy policy have serious violation to the information and distribution norm that is considered a breach which results in contextual integrity being violated. There are many questions about the alleged false sense of privacy Snapchat is publicizing since users can only have a very low expectation of privacy in any electronic messaging. Snapchat have been accused of denying its users even the most basic privacy protection by failing to provide an adequate level of encryption (end-to-end) as a default. Privacy issues identified could be tackled by making a better job in its architectural design decisions.