Abstract
Massive Online Open Courses (MOOCs) enable learners from different places, nationalities, and cultures to attend courses from top universities with free cost. This research aims to propose a new learning platform that specialist for this type of courses, which will provide by Saudi Arabia universities, this platform called Maarefh. In addition, the research adopts UTAUT2 model as the theoretical framework to explore factors that influence the students to use these courses in learning. The results showed that the performance expectancy, the effort expectancy, the social influence, the facilitating condition, and the hedonic motivation have insignificant effects on the behavioral intention of MOOCs. Moreover, the habit has insignificant effects on user behavior of MOOCs. The habit and self-management have a significant positive effect on the behavioral intention of MOOCs. Finally, the facilitating condition and the behavioral intention of MOOCs have a significant positive effect on the use behavior of MOOCs.