Abstract
Littering behaviour is a global issue affecting most countries regardless of their development status. Mobile augmented reality (MAR) shows a promising contribution in different fields. However, despite the wider applications of MAR in different area such as cultural heritage [1, 2] and shopping [3], acceptance studies of mobile augmented reality applications with environmental awareness are still rare. This empirical study will contribute to the investigation of the users' acceptance of MAR for environmental context. Perceived Enjoyment (PE) was founded to be strongly positively correlated with the users' attitude (ATU) towards using EVA v2 app (r = 0.833, p = < 0.01). The correlation between Perceived Ease of Use (PEOU) and Subjective Norms (SN) was the weakest positive correlation (r = 0.36, p = < 0.05).