Abstract
Mobile shipments have surpassed those of the PC and today and there are more mobile phones subscription compare to people. Enterprise are considering realising the benefit of mobile technology, however complexity is still a major impedance of adaptation. Maturity Models reduces complexity by allowing enterprise to assess their currents state and plan a transition to a clearly defined future state. The paper proposes a holistic Mobile Maturity Model based on the Mobile Holistic Enterprise Transformation Framework 'MHETF', and outline the components of Mobil Enterprise and suggest the levels of maturity for each. The proposed maturity model can allow for initial assessment of mobile transformation, and the benefit of utilising MHETF is to transform the vison into the implementation plan for transformation. (C) 2016 The Authors. Published by Elsevier B.V.