Abstract
This study investigated Attention getting strategies and their evaluation during serious game play. We proposed, therefore, the use of physical sensors, namely heart rate, skin conductance, and electroencephalogram (EEG), as well as a theoretical model of motivation (Keller's ARCS model) to evaluate two Attention getting strategies in a serious game environment. Results showed that some specific EEG ratios were more appropriate than others to physiologically evaluate learners' reactions. Finally, physiological evaluation of Attention getting strategies can relevantly provide an appropriate tool to discriminate between attentive and inattentive learners.