Abstract
This research proposes to point out to what extent the consumer's logistics sensitiveness explains store's personality perception, trust and behavioral intention. Mood and emotions are also taken into consideration as predecessors of logistic sensitiveness. A quantitative research is done to test the conceptual model. A questionnaire was conducted on 378 persons going out from different stores. Results show that most of the hypothesized relations are partially accepted. Some dimensions of the logistic sensitiveness are affected by mood and emotions. They have direct or indirect influence on different components of trust, store personality and behavioral intention.