Abstract
Proximity Marketing is a technology that has been used for developing smart cities and recently is given a huge attention. Proximity Marketing is defined as delivering advertisements to users according to their locations. In fact, customers often find it difficult to take advantage of offers because advertisements can be invisible like street signs or can be irrelevant like SMS messages. Direct advertising can be deliverd using many technologies, such as GPS, RFID, NFC, and Wi-Fi. However, they have different limitations and implementation issues. In this paper, we plan to develop a system that uses iBeacon technology which can be used for delivering advertisements to passengers of public transportation or any individual who happened to be near the public transportation stations. Therefore, a review of the existing projects that were developed in different countries in the field of smart public transportation and proximity marketing are discussed, and a comparison between applications that use iBeacon technology in the same field is provided. Morevoer, the best features for designing this project are considered.