The contribution of corporate identity to the sustainability of firms: Can corporate identity contribute to sustainability of firms? A Tunisian case study

Conference proceeding

Khadija Ben Jbara and Tahar Lazhar Ayed

INNOVATION VISION 2020: FROM REGIONAL DEVELOPMENT SUSTAINABILITY TO GLOBAL ECONOMIC GROWTH, VOL I-VI, pp.1681-1698

01/01/2015

Abstract

Business

Business & Economics

Management

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Regional & Urban Planning

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Title: The contribution of corporate identity to the sustainability of firms: Can corporate identity contribute to sustainability of firms? A Tunisian case study
Creators - without role: Khadija Ben Jbara - Supreme Council Of Health
Tahar Lazhar Ayed - University of Sfax
Contributors - without role: K S Soliman
Publication Details: INNOVATION VISION 2020: FROM REGIONAL DEVELOPMENT SUSTAINABILITY TO GLOBAL ECONOMIC GROWTH, VOL I-VI, pp.1681-1698
Publisher: Int Business Information Management Assoc-Ibima
Number of pages: 18
Identifiers: 9914192608331
Academic Unit: Dar Al Hekma University
Language: English
Resource Type: Conference proceeding