Abstract
Business ethics are the moral principles that apply to all aspects of business environment at individual and organizational level. The emergence of large multinationals, with limited relationships and sensitivity to the community, enforced the need for formal business ethics. The study addresses basic controversies and perceptions regarding teaching of business ethics and the role of the educational system in teaching business ethics. The current study examines the perceptions among university teacher's regarding the teaching of business ethics to business graduates. This is an exploratory study which is conducted in different business schools of Pakistan. The primary data regarding university teachers' perception towards business ethics is collected through structured survey questionnaires. Confirmatory factor analysis (CFA) is conducted to check the validity of data and the scale. The study found strong motivation among university teachers to incorporate business ethics in the curriculum of various business related subjects, in order to build strong ethical characters for our future business leaders and managers. The important findings of the study are also discussed in detail as well the applications and implications of the study. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Dr. Huseyin Uzunboylu