- Title
- WARRANTY AND PRICE AS QUALITY SIGNALS: THE EFFECT OF SIGNAL CONSISTENCY/INCONSISTENCY AND SIGNAL UNEXPECTEDNESS ON PRODUCT PERCEPTION
- Creators - without role
- Sultan Alaswad Alenazi - Old Dominion University
- Contributors - without role
- D R DeeterSchmelz
- Publication Details
- PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.246-246
- Publisher
- Springer Nature
- Number of pages
- 1
- Identifiers
- 9951928308331
- Academic Unit
- King Saud University
- Language
- English
- Resource Type
- Conference proceeding
Conference proceeding
WARRANTY AND PRICE AS QUALITY SIGNALS: THE EFFECT OF SIGNAL CONSISTENCY/INCONSISTENCY AND SIGNAL UNEXPECTEDNESS ON PRODUCT PERCEPTION
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.246-246
01/01/2015
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