Abstract
In this research, we provide a comprehensive view of the factors related to website functions that influence shopping strategies leading to outcomes such as repurchase, purchase, no purchase, and rejection. We develop an ontological framework that encompasses 80 problem statements, and we used the framework to perform meta-analysis of the extant literature and map it. The results describe the stateof-research and highlight the bright, light, and blind/blank areas in the domain. We discuss the implications of our framework and the meta-analysis. We show that our ontological framework provides a new lens to explore the issues in the domain. Our analysis reveals that the current state-of-research is saturated with bright areas such as the studies of Ease of use & navigation factors while it lacks the attention towards blind/blank areas such as Shopping strategies. We conclude with open research questions and a discussion of limitations of our research.