International marketing ethics from an Islamic perspective : a value-maximization approach

Encyclopedia entry

Mohammad Saeed, Zafar U Ahmed and Syeda-Masooda Mukhtar

Macromarketing - a global focus ; Vol. 2, pp.129-149

Zentralbibliothek der Wirtschaftswissenschaften in der Bundesrepublik Deutschland

01/01/2009

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Title: International marketing ethics from an Islamic perspective : a value-maximization approach
Creators - without role: Mohammad Saeed
Zafar U Ahmed
Syeda-Masooda Mukhtar
Publication Details: Macromarketing - a global focus ; Vol. 2, pp.129-149
Publisher: Zentralbibliothek der Wirtschaftswissenschaften in der Bundesrepublik Deutschland
Identifiers: 9938808008331
Academic Unit: King Abdulaziz University
Language: English
Resource Type: Encyclopedia entry