The influence of social media advertising on consumer behaviour

Encyclopedia entry

Middle East journal of management, (4), pp.344-366

Zentralbibliothek der Wirtschaftswissenschaften in der Bundesrepublik Deutschland

01/01/2021

Abstract

Konsumentenverhalten

Online-Marketing

Saudi-Arabien

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Title: The influence of social media advertising on consumer behaviour
Creators - without role: Fayq Al Akayleh
Publication Details: Middle East journal of management, (4), pp.344-366
Publisher: Zentralbibliothek der Wirtschaftswissenschaften in der Bundesrepublik Deutschland
Identifiers: 9913917708331
Academic Unit: Al-Yamamah University
Language: English
Resource Type: Encyclopedia entry