Abstract
It is the purpose of this paper to propose a novel class of convex functions associated with strong η-convexity. A relationship between the newly defined function and an earlier generalized class of convex functions is hereby established. To point out the importance of the new class of functions, some examples are presented. Additionally, the famous Hermite–Hadamard inequality is derived for this generalized family of convex functions. Furthermore, some inequalities and results for strong η-convex function are also derived. We anticipate that this new class of convex functions will open the research door to more investigations in this direction.