Abstract
This study aims at investigation of a generalized variational inequality problem. We initiate a new iterative algorithm and examine its convergence analysis. Using this newly proposed iterative method, we estimate the common solution of generalized variational inequality problem and fixed points of a nonexpansive mapping. A numerical example is illustrated to verify our existence result. Further, we demonstrate that the considered iterative algorithm converges with faster rate than normal S-iterative scheme. Furthermore, we apply our proposed iterative algorithm to estimate the solution of a convex minimization problem and a split feasibility problem.