Abstract
The current study examines the Image Repair strategies (IRS) and their linguistic manifestations in two echoing cases of corporate crisis management in America, namely, Facebook Data Privacy and Purdue Pharma's role in the opioid crisis. The study aims at identifying the Image Repair strategies employed and the Appraisal System manifesting them in the congressional hearings related. The researcher adapts an eclectic model composing Benoit's (2015) Image Repair Theory and the Appraisal System of Martin and White (2005) in a doubled layer framework to achieve the study's aim. The analysis of the hearings scripts revealed that all Image Repair strategies are utilised, with denial as the most used and mortification as the least deployed strategy. Concerning the Appraisal system, the analysis revealed that the linguistic choices appraising the crisis parties are critical and lead to either success or failure of the Image Repair efforts made.