Abstract
In this study by focusing on social network sites, wikis, microblogging, video sharing, among others, we identify perspective beneficial attributes of these technologies to support business activities in context of organizational operations and internal /external communication. Specifically, this study seeks to answer three questions: i) What organizational activities can be enhanced by using social. technologies, ii) what business value an organization can gain and, in) how to engage employee, customers and other external stockholders through use of these technologies. In doing so this study reviewed the existing literature in order to identify how organizations can take advantages of social technologies to facilitate their various business activities. Base on features identified from existing studies, a conceptual framework is proposed which includes various conceptual models for effectively adopting social technologies in different organizational activities. We believe this study will help organizations to identify potential business activities and to develop adequate strategies to deploy social technologies in workplace. (C) 2016 The Authors. Published by IASE.