Abstract
Nowadays, sustainable mobility is a main challenge addressed by policy-makers, public managers and scholars worldwide. This research presents a set of guidelines and solutions to support the design of a more sustainable mobility plan for Qatar University. A review of literature, case-studies and research initiatives is used to derive key issues; while a multi-layered methodology (primary data analyses, direct observations, and a survey) is used to design and implement a comprehensive framework to improve the current mobility system, by introducing new services and assessing the use of services which are already in place. The proposed framework can support further investigations aimed at defining new ways to face the sustainable mobility challenge within higher education institutions.