Abstract
Green information technology (IT) adoption has helped enhance the overall organization’s environmental sustainability. Developing the strategies for effective adoption of Green IT is one of the essential goals of decision-makers. This study purposes to investigate the factors that influence decision-makers’ intention to use Green IT and the proposed green IT adoption model in Malaysian manufacturing firms. The 183 valid data were obtained using survey questionnaires from Malaysia’s manufacturing industries’ industrial managers and examine collect data through two analytical techniques. Two-staged structural equation modeling and artificial neural network applied for hypotheses evaluation and finding the significance level of every factor in the model. The outcomes of hypotheses evaluation through structural equation modeling revealed that managerial interpretation and ascription of responsibility have a significant role in predicting the adoption of green information technology in manufacturing companies. Besides, the Artificial Neural Network (ANN) results showed that the managerial interpretation and ascription of responsibility are considered as the most significant factors of green information technology adoption. This study will help the decision-makers and policymakers develop policies and programs for the effective employment of green information technology in manufacturing industries.
•A novel adoption model of green IT in manufacturing industries in Malaysia is proposed.•Structural equation modeling and neural network as an effective approach to for green IT adoption.•Managerial interpretation is the most significant factor for green IT adoption.