Abstract
The purpose of this study is to explore behaviors of Facebook users at an undergraduate level in Jordan. We have conducted a survey using questionnaires. The questionnaires were distributed to 200 undergraduate students who enrolled in computer science, information systems, internet technology and software engineering programs. Out of 200, 180 valid responses had been returned; 88% of the respondents have a Facebook account. This study has revealed that although Facebook can be displayed in the Arabic language, 64% of users use Facebook in the English language. Gender differences also show effects on Facebook usage. Male users are more daring than female users in posting personal information such as photos, phone numbers, and addresses. These findings also suggest that female users in Jordan are more conservative than male users when they appear online. However, there were no significant differences between genders when it comes to the political discussions. For both genders, a "friends" factor is the most incentive to have a Facebook account. Finally, this study suggests that the main reason for students in the Arab world to have a Facebook account is to stay connected and chat with friends. (C) 2017 The Authors. Published by IASE.