AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOR TOWARDS BRAND EQUITY AND PREMIUM PRICE

Journal article

Open access

Muhammad Ibrahim Abdullah, Muddassar Sarfraz, Ayesha Arif and Afshan Azam

Polish Journal of Management Studies, Vol.18(1), pp.20-32

01/12/2018

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Title: AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOR TOWARDS BRAND EQUITY AND PREMIUM PRICE
Creators - without role: Muhammad Ibrahim Abdullah
Muddassar Sarfraz
Ayesha Arif
Afshan Azam
Publication Details: Polish Journal of Management Studies, Vol.18(1), pp.20-32
Identifiers: 9914204308331
Academic Unit: Al-Yamamah University
Language: English
Resource Type: Journal article