Abstract
Harvesting Twitter for insight and meaning in what is called sentiment analysis (SA) is a major trend stemming from computational linguistics and AL Industry and academia are interested in maximizing efficiency while mining text to attain the most currently available data and crowdsourcing opinions. In this study, we present the ATAM model for traffic analysis using the data available on Twitter. The model comprises five components that start with data streaming and collection and ends with the road incident prediction through classification. The classification of data is done using a lexicon-based method. The predicted classes are as follows: safe, needs attention, dangerous, and neutral. The data were collected for three months in the city of Riyadh, Saudi Arabia. The model was applied on 10k tweets with an overall accuracy of the model classifying all four classes of 82%.