Abstract
Wi-Fi technology is one of the most electronic services that recently emerged in the banking sector that provides significant benefits to clients and banks. Thus, the study aims to validate the factors influencing the adoption of Wi-Fi (Near Field Communication) technology by banking sector clients using an extended technology acceptance model. One hundred sixty-two valid surveys were gained from Jordanian clients via an online survey. Data were analyzed using the PLS-SEM technique. Perceived usefulness, perceived ease of use, and perceived bank credibility all have a significant effect on the adoption of Wi-Fi technology services. However, perceived awareness, reference groups, and security concerns have no significant effect on the adoption of Wi-Fi technology services. The research has several implications for theory and practice. It also makes several suggestions for future studies and points out some limitations.