Abstract
The current work aims at developing a model of teaching and learning measurement through using Social Media (SM), incorporating the literature of SM adoption on resource sharing, collaborating and communicating for educational purpose. The current study hypothesizes that perceived usefulness, perceived ease of use, attitude toward use, and SM use have certain influence on adoption of resource sharing, collaboration and communication for educational use. Therefore, resource sharing, collaboration and communication influence educational use, while educational use influences perceived ease of use, perceived usefulness, SM use and attitude toward the use of SM for teaching and learning. A Technology Acceptance Model (TAM) version was utilized in this research to be the main framework. Both the processes of collecting and analysing the data followed the quantitative approach. The main tool of data collection was a survey that has been distributed among 236 students using stratified random sampling technique. The view of the students and their implication of SM use for teaching and learning were solicited through the survey. Structure Equation Modelling (SEM) was used as the main tool in the process of data analysis. The results of this study were related to two main constructs: teaching and learning as well as educational use. According to the results, it appears that perceived usefulness, perceived ease of use, attitude toward use, and SM are considered powerful determinants of the former while resource sharing, collaboration and communication were significant indicators of the latter. Educational use, perceived usefulness, perceived ease of use, attitude toward use succeeded in explaining 65.5% of SM use for teaching and learning.