Abstract
With the continuous innovation of scientific research, technological level and social and economic development, the technological innovation of enterprises in the continuous management is also facing a new breakthrough and upgrade. Especially for enterprises in the era of big data, in order to better respond to the new demands of the development of the new era, enterprise managers should make effective technological innovation from the global economic growth trend on the basis of clarifying their own development advantages. Therefore, on the basis of understanding the multiple linear regression model and its construction conditions, this paper analyses the influencing variables in the actual development according to the current management technology and innovation of enterprises, and obtains the clear results of the model research.