Abstract
Nutrition information on food labels can help consumers to choose healthier food. We investigated consumers’ awareness of food labels and their influence on the decision to buy food items among students of health sciences of King Khalid University, Abha. This cross-sectional study involved 350 females who gave informed verbal consent and were selected by systematic random sampling technique. Data was collected by using a self-administered questionnaire. Statistical analysis was done by using SPSS version 21. Overall 76.3% of students knew food labeling. Significant differences (p < 0.05) were observed between the knowledge about food labeling and education, the number of family members, earning members, frequency of shopping and income. Almost half of the students checked food labels before buying, 43.7% replaced food on an importance basis and value of labeling, and 60% replaced on a cost basis. More than half of students were ready to buy food items with no labels, and 21.7% even utilized expired food items because of a lack of knowledge regarding expiry date and low cost of food which could be hazardous for their health. Awareness of food labeling and expiry date should be enhanced by including this subject in the curriculum and electronic media to avoid health hazards of expired food items. Choosing healthy food options shall reduce the nutrition and chronic diseases among the general population in future.