Abstract
Big data has been used by different companies to deliver simple products and provide enhanced customer insights through predictive technology such as artificial intelligence. Big data is a field that mainly deals with the extraction and systemic analysis of large data sets to help businesses discover trends. Today, many companies use Big Data to facilitate growth in different functional areas as well as expand their ability to handle large customer databases. Big data has grown the demand for information management experts such that many software companies are increasingly investing in firms that specialize in data management and analytics. Nevertheless, the issue of data protection or privacy is a threat to big data management. This article presents some of the major concerns surrounding the application and use of Big Data about challenges of security and privacy of data stored on technological devices. The paper also discusses some of the current studies being undertaken aimed at addressing security and privacy issues in Big Data. (C) 2021 The Authors. Published by IASE.